Medical Korea 2011

TITLE Medical Korea 2011
The 2nd Global Healthcare & Medical Tourism Conference
DATE April 12-14, 2011
VENUE COEX Convention Center, Seoul, Korea
HOST Ministry of Health and Welfare
Ministry of Culture, Sports and Tourism
ORGANIZER Korea Health Industry Development Institute(KHIDI)
SPONSOR Korea Tourism Organization(KTO)
LANGUAGE English, Korean
PROGRAM Conference, Workshop, Exhibition, Business meeting, Hospital tour

Attendee Profile

- Total 520 persons from 27 Countries


Program at a Glance


April 12, 2013

(Tentative Agenda)
Time Topic Speaker
Country Position Name
Opening Ceremony
09:00 - 09:20 Opening performance Korea    
09:20 - 09:30 Opening Address Korea President, KHIDI Dr. Bupwan Kim
09:30 - 09:40 Welcome Speech 1 Korea Minister, Ministry of Health and Welfare Soo Hee, Chin
09:40 - 09:50 Welcome Speech 2 Korea President, KTO Charm Lee
09:50 - 10:00 Congratulatory Message Korea Member of the National
JaeSun Lee
Session 1. Keynote
10:00 - 10:30 Keynote Speech 1
Globalization and Patient Flow: Future of Global Healthcare Industry
USA President, MTA Renee-Marie Stephano
10:30 - 11:00 Keynote Speech 2
Medical Korea - to Better Serve International Patients
Korea Director General, Ministry of Health and Welfare Weon Jong Kim
11:00 - 11:30 Keynote Speech 3
U-Health & Tele-medicine in Global Healthcare
Australia APuHC, NSW University Prof. John D'Ambra
11:30 - 12:30 Luncheon (Sponsor's session)      
12:30 - 13:30 Business Meeting      
Session 2. Online Marketing Strategies to Better Communicate with Patients
13:30 - 13:55 Online Marketing Strategy to Build Trust with Patients USA Principal Owner, CPR Communications Laura Carabello
13:55 - 14:20 Maximizing Outcome of Online Marketing via Social Network Services UK CEO, Equals3&
Rob Passmore
14:20 - 14:45 Elevating Brand Image through the Website Management USA Publisher, The Well Report Scott Frankum
14:45 - 15:00 Panel Discussion      
15:00 - 15:15 Coffee Break      
Session 3. New Era of Targeting Niche Markets
15:15 - 15:40 Employers' Choice: Medical Travel for Their Employees USA Manager, Companion Global Phil Midden
15:40 - 16:05 Emplyees' Choice: Healthcare Programs for Employees Working Overseas TBD TBD TBD
16:05 - 16:30 New Trend: Leisure & Wellness Program Hungary Managing Director, Xellum Laszlo Puczko
16:30 - 16:45 Panel Discussion      
16:45 - 17:00 Closing Korea Director General, KHIDI Dr. Kyungwon Jang

April 13, 2013

(Tentative Agenda)
Time Topic Speaker
Country Position Name
08:00 - 09:00 Coffee Break      
09:00 - 09:05 Introduction of Sessions Korea Director General, KHIDI Dr. Kyungwon Jang
Session 1. Maintaining a Safe Healthcare Environment
09:05 - 09:30 Protection of Patient Information USA Nurse Informatics Specialist, Livingston Healthacare Sharon Sweeney Fee
09:30 - 10:45 Patient's Safety in Healthcare Australia Executive Director, International Business, ACHS Dr. Desmond Yen
USA Johns Hopkins Bloomberg School of Public Health Dr. Heon-Jae Jeong
USA Harvard Law School Prof. I. Glenn Cohen
10:45 - 11:00 Panel Discussion      
Session 2. Synergy Effect via Win-Win Partnership
11:00 - 11:25 Global Healthcare Insurance Programs for Medical Travelers China COO, MSH China Wen-Ching H. Niou
11:25 - 12:15 Building a Meaningful Partnership for Maximum Benefit Korea Chief Strategy Officer Cardiologist, Sejong hospital Dr. Jin Sik Park
Korea Director, Spine Center, The Leon Wiltse Memorial Hospital Dr. Jung Hyun Shim
12:15 - 12:30 Panel Discussion      
12:30 - 13:30 Luncheon (Sponsor's session)      
Session 3. Value Creation for provider, Facilitator and Customer
13:30 - 13:55 Providers: Patient-focused Care & Delivery of Quality of Care USA Cleveland Clinic Karen Shanahan
13:55 - 14:20 Facilitators: Global Healthcare Packages to Meet Consumer Expectations Canada CEO, Medical Tourism Corporation Deepak Datta
14:20 - 14:45 Consumers: What do Foreign Patients Look for in a Medical Travel Destination? India COO, Moolchand Healthcare Group Mr. Vibhu Talwal
14:45 - 15:00 Panel Discussion      
15:00 - 15:15 Coffee Break      
15:15 - 18:30 Business Meeting      
18:30 - 20:00 Gala Dinner      


Workshop [Day 1]

Kim, Soo Woong
Director / International Healthcare Marketing Team
Soo-Nam Jin
Executive Director, KTO
Hyeong Jin, Kim
Samjong KPMG Partner, Healthcare Group
Jin-A Kim
Senior Researcher, KHIDI
Allan Yeo
Group Chief Executive
Nipit Piravej
MD, Chief Corporate Officer, Bangkok Chain Hospital, Thailand
Ewelina Stokowska-Onwugbufor
Polishmedic Ltd. Business Development Specialist
Jeehee LEE
President & CEO, HAAM TOUR. Co., Ltd.
International Health Care Center and Robotic Surgical Center, Wonkwang University Hospital, Iksan, Korea
Department of Healthcare Management Eulji University
Kim, Yong Jin
Department of Health Administration College of Health Science Yonsei University
Kyung Hee Choi
Director, Korean Medical Program Holy Name Medical Center

Conference [Day 2]

Renee-Marie Stephano
President, Medical Tourism Association (MTA)
WeonJong Kim
Director General, Ministry of Health and Welfare
John D'Ambra
Professor, APuHC
Laura Carabello
CCO, CPR Strategic Marketing Communications
Rob Passmore
CEO & Co Founder at Equals3
Scott Frankum
MBA, Publisher of The Well Report & Editor of
Phil Midden
Operations Manager, Companion Global Healthcare, Inc
Laszlo Puczko
Managing Director, Xellum

Conference [Day 3]

Sharon K Sweeney Fee
R.N., PhD
Chairperson, American Nurse Association

Desmond Yen
Executive Director - International Business, ACHS International
Glenn Cohen
HARVARD LAW SCHOOL, Assistant Professor
Wenching Hwang Niou
Chief Operating Officer at MSH China
Jinsik Park
Director/ Planning department
Sejong General Hospital, Bucheon, Korea

Jung Hyun Shim
M.D., Ph. D.
Director, Spine Center in the Leon Wiltse Memorial Hospital
Vice President, Gyeonggi International Medical Tourism Association

Cleveland Clinic
Deepak Datta
CEO, Medical Tourism Corporation
Vibhu Talwar
Group COO, Moolchand Healthcare Group